South Indian actress Sai Pallavi has confirmed that she rejected an offer to star in an ad to endorse a fairness cream.
After several media reports claimed that Pallavi had rejected the offer to endorse a fairness cream,
She ended the speculation by confirming, in an interview with Behindwoods, her decision to turn down a Rs 2 crore advertisement deal with a fairness cream brand.
Sai Pallavi rose to prominence with her roles in Premam, Athiran and Maari 2.
Pallavi also recounted a childhood incident in the interview about the impact that notions of fairness had on her sister and how she had “tricked” her sister into eating fruits and vegetables by telling her that it would “give her a fair complexion”.
Pallavi joins a burgeoning cohort of celebrities who have publicly questioned the impact that fairness creams have on skewed notions of beauty.
Celebrities like Abhay Deol, Kangana Ranaut, Kalki Koechlin and Nandita Das have openly criticised products that glorify fair complexions.
She also added that the monetary compensation for the advertisement was not a matter of concern for her.
“What will I do with the money I get from such an ad?” she asked.
It is also noted that she uses almost no or minimal make up in her films and public appearances.
According to HuffPost India, Pallavi said, “This is Indian colour. We can’t go to foreigners and ask them why they’re white. That’s their skin colour and this is ours. Africans have their own colour too and they are beautiful.”
Many people have lauded Sai Pallavi’s stand not to endorse fairness creams.