Indian YouTube channel T-series has become the first channel to cross 100 million subscriber mark on the video-sharing platform.
The music channel beat its competitor PewDiePie who has a subscriber base of 96 million.
Launched in 2006, the T-series YouTube channel features film songs and trailers.
It has been associated with the music industry for the past three decades, having an exhaustive catalog of music across languages and genres.
T-series announced the feat through a TWEET.
PewDiePie and T-Series have been battling it out since October 2018 for the YouTube crown.
PewDiePie, who maintained his lead for five years, was threatened with the increasingly fast subscriber growth of T-Series.
The online battle has also increased subscriber count for both channels, with them crossing 90 million subscriber mark within hours of each other in March.
PewDiePie’s reign as the world’s most popular YouTube channel finally ended by the end of March.
Later, in March, Bhushan Kumar, the chairman and managing director of T-Series, posted a video on Twitter, appealing the Indian crowd to subscribe to its channel with the #BharatWinsYouTube campaign.
Many Bollywood personalities, including Varun Dhawan, Sonakshi Sinha, Salman Khan as well as singers like Neha Kakkar and Armaan Mallik, have shared their support for T-Series in the past.