King Maha Vajiralongkorn image stares out from government buildings, bridges, billboards, shops and tuk tuks as Thailand prepares for its first coronation in seven decades.
Two years after he ascended the throne, King Maha Vajiralongkorn, also known as Rama X, will finally be officially crowned.
The ceremony, which will last three days, is a historic moment for Thailand.
The monarchy is considered the spiritual protector of the people and commands, particularly among older generations, a deity-like reverence.
The death of Vajiralongkorn’s father, the widely beloved King Bhumibol Adulyadej in 2018 aged 88, was marked by a national outpouring of sorrow and an official year of mourning.
The three-day ceremony, which begins on Saturday and is expected to cost upwards of $30m.
Coronation will be a mix of Buddhist religious ceremonies and Hindu Brahmin rituals, symbolically marking the king’s consecration as a Devaraja, a “god-king” and the upholder of Buddhism in Thailand .
The whole event will be broadcast across Thai television channels.
Preparations began back in April when water was collected from 76 provinces, blessed in a sacred rites.
Tomorrow, Vajiralongkorn will be anointed with these waters before the ceremony of assumption will take place at the Grand Palace in Bangkok, where the Great Crown of Victory, weighing over 7kg, will be placed on his head.
Sunday afternoon will see the newly crowned king riding round the city in a procession to greet the people, passing by some of Bangkok’s most sacred temples.
Monday afternoon he will then grant a public audience on the balcony of Suddhaisavarya Prasad Hall in the Grand Palace.