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ICC World Cup was one of the most watched Global Sport!

ICC recently released the digital content numbers with various platforms delivering cumulative 3.5 billion views with a further 1 billion from digital clips licensees making it one of the most watched global sporting events.

The event also saw record numbers on Twitter and Instagram with a number of videos reaching more than 3 million views.

The official ICC YouTube channel saw 2.3 billion minutes of tournament content viewed. 

While on Facebook, there were over 1.2 billion minutes of content watched, over 10 billion impressions and over 68 million engagements.

The most watched video on ICC’s twitter page was one of India captain Virat Kohli requesting Indian fans to show more respect to Australia batsman Steve Smith, an incident captured during a break between overs.

The #CWC19 conversation generated 31 million Tweets from 20th May to 15th July. 

A comparison of the official hashtag #CWC19 to last time’s #CWC15 showed more than a 100% growth in tweet volume.

India-Pakistan matches are a top draw in ICC events and so it was no surprise that the most-tweeted match was their league encounter at Old Trafford, the figure of 2.9 million Tweets making it the biggest ODI ever on Twitter.

The second-most Tweeted match was the final between England and New Zealand with the India-New Zealand semi final coming in third.

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